October 29, 2024 – In a pivotal move for the “Moving Out-of-Home” (MOOH) advertising industry, StreetMetrics and Carvertise have announced an expanded global partnership, allowing Carvertise to leverage StreetMetrics' impression tracking technology and methodology to provide near real-time impression tracking on all wrapped ride share vehicles, across all active advertising campaigns. This is significant, because it now empowers OOH advertisers with an unparalleled level of precision and granularity they could only previously expect to find in digital advertising.
“By embedding StreetMetrics’ technology into our entire fleet, we’re not just adding a new tool to our toolkit; we’re challenging the notion of how real-time and reality-based impression tracking should be in the OOH industry,” said Mac Macleod, CEO of Carvertise. “This is about giving our clients near real-time, actionable insights that help them optimize their campaigns in ways that weren’t possible before. It’s no longer enough to simply execute.”
This collaboration also raises the ante on the OOH industry, pushing it closer to digital advertising, by providing ROI analysis via attribution studies for every advertising campaign. For decades, OOH has been largely, and almost exclusively, regarded as a powerful branding tool but lacked the accountability necessary for performance marketers, with nearly 79% of U.S. media spend now going to digitally native mediums, Through this expanded partnership with StreetMetrics, Carvertise aims to reposition buyers’ expectations of OOH by providing reports on result-driven outcomes such as website visits, store visits, and app downloads, as a standard for every campaign.
“Carvertise is redefining accountability in moving OOH advertising,” said Drew Jackson, CEO of StreetMetrics. “With our technology, they’re not just participating in the shift toward near real-time measurement — they’re leading it. Advertisers will have the ability to see live interactions with their campaigns, when, and where. This level of transparency is unprecedented in the OOH space, and we’re thrilled to be part of this industry-wide transformation.”
Carvertise’s full adoption of StreetMetrics’ technology also marks a turning point for many advertisers. AAA Club Alliance, a long-time user of wrapped ride share vehicle advertising, “Evolving how AAA uses out of home is critical- this is just another big step for us to move away from traditional marketing tactics and move to highly trackable, agile and impactful new channels”, says CMO Scott Lugar, “ Carvertise helps us double down on impactful change by adding the StreetMetric’s capabilities to their already innovative approach to sharing what AAA is all about!”
In the same way that digital can follow a consumer from impression to conversion, Moving Out-of-Home can now do the same.
About Carvertise
Carvertise is America’s largest rideshare advertising company on a mission to revolutionize the way brands communicate with consumers outdoors. Leveraging a network of 550,000 registered drivers, Carvertise is running wrapped-car ad campaigns around the country for clients including Netflix, 7-Eleven, EA Sports, NASCAR, and GlaxoSmithKline. Geo-targeted, highly memorable, with a heavy emphasis on analytics, Carvertise is proudly spearheading the future of transit advertising. For more information, visit https://carvertise.com/.
About StreetMetrics
StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com, follow us on LinkedIn, or subscribe to our quarterly newsletter.
