BIRMINGHAM, AL, February 13, 2024 - StreetMetrics, the leader in Transit Out-of-Home media measurement, announced today its partnership with Gateway Outdoor Advertising. The partnership reinforces and validates that regional transit advertisers are interested in analytics and insights to measure the performance of their campaigns.
Local advertising dollars are being allocated to online and digital mediums due to the ease in ability to measure the performance and effectiveness of the ad spend. One way offline advertising, such as transit advertising, can remain relevant in the ad spend realm, is by providing similar data-backed insights that are typically associated with digital and online advertising.
Gateway Outdoor will utilize the StreetMetrics solution by planning, forecasting and reconciling media performance of campaigns and analyzing its customers’ campaign effectiveness through attribution. Gateway Outdoor will also have the ability to serve its Transit Authorities (TAs) by passing back the data, informing them of the best locations to engage potential riders, and by providing its community partners with measurements and insights to increase the value of those partnerships.
Craig P Heard, President and CEO, Gateway Outdoor Advertising, said - “With the StreetMetrics platform, Gateway Outdoor will be able to provide reliable, data-driven insights to its customers through planning, measurement and attribution offerings.”
Craig Heard Jr, SVP Marketing, Gateway Outdoor Advertising, said - “Given that Gateway Outdoor has primarily focused on transit and bus advertising for more than 35 years, we determined it was crucial for us to find a solution that enables us to now measure our clients’ advertising campaigns, ensuring they receive the same level of insights as they do with online advertising. We knew StreetMetrics was the way to go simply because of their commitment to providing data-backed insights. This opportunity will allow us to better understand our markets and potential audiences, which will allow us to better serve our customers.”
Michael Steinberg, CRO, StreetMetrics, said - “StreetMetrics was founded on the guiding principle of providing transit operators with the same planning, measurement and attribution capabilities as digital advertising. We are thrilled to announce our partnership and to support Gateway in their goal to provide brands with measurement and insights that resonate with advertisers and their need for relevant data that allows for the expansion of ad spend in the transit space.”
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About StreetMetrics
StreetMetrics is a media measurement company serving the out-of-home advertising industry. StreetMetrics’ planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.
About Gateway Outdoor Advertising
The Gateway story begins in 1937 when its first billboards were constructed in Pittsburgh, Pennsylvania. Over the next 53 years Gateway grew and expanded, owning and operating over 11,000 billboards in multiple states including in Memphis TN, North Carolina, Detroit MI, Chicago IL, Pittsburgh PA, Missouri, Milwaukie, and Arkansas. In 1990 Craig Heard , then President of the largest transit and outdoor billboard company of its time, TDI Airports/Winston Network (now CBS Outdoor), decided to venture out on his own and start his own outdoor advertising company and acquired Gateway Outdoor Advertising. Craig acquired Gateway with the vision of transitioning from a primarily billboard advertising company to a leading transit focused advertising business.
Today Gateway is a leading Transit operator focused on outdoor advertising with unmatched experience in the industry, 17 offices in 11 states, and partnerships with over 35 state and county transit agencies. Gateway’s focus is selling and managing inventory on transit buses, transit stations, platforms, bus shelters, bus benches, trolleys, kiosks, rail, digital assets, and most recently expanding into Airport Advertising. Gateway’s management team has decades of combined OOH experience and in the transit advertising industry. Our national and regional sales teams are unmatched in their knowledge and proven record to grow and increase advertising revenue on transit inventory.
