Birmingham, AL – DECEMBER 12, 2024 – StreetMetrics, the leader in Out-of-Home (OOH) advertising measurement, is proud to announce its partnership with Slidr, a provider of eco-friendly transportation solutions committed to building stronger communities and driving economic development. Through this collaboration, StreetMetrics will bring advanced analytics and real-time attribution capabilities to Slidr’s shuttle advertising campaigns, empowering advertisers with a single-lens view of their OOH campaign performance.
Slidr operates a fleet of electric vehicles, including e-shuttles, e-bikes, and e-scooters, offering stress-free, low-cost, and eco-friendly transportation options in partnership with forward-thinking cities. By integrating StreetMetrics’ platform, Slidr can provide advertisers with clear insights into ad impressions, audience reach, and campaign engagement—ensuring data-driven decision-making and measurable ROI.
“At StreetMetrics, we’re excited to partner with a company like Slidr that shares our commitment to innovation and positive community impact,” said Michael Steinberg, CRO, StreetMetrics. “By combining Slidr’s sustainable transportation model with our advanced measurement tools, we’re delivering unmatched transparency and accountability for their advertisers while supporting broader goals of reducing congestion and improving air quality.”
This partnership reflects the growing demand for accurate measurement and attribution in transit OOH advertising, especially as advertisers increasingly seek to align their campaigns with environmentally responsible and community-focused initiatives.
“Slidr is dedicated to providing transportation solutions that improve quality of life, reduce greenhouse gas emissions, and make the journey as enjoyable as the destination,” said Michael Trombino, Founder and CEO of Slidr. “With StreetMetrics, we can now demonstrate the effectiveness of our advertising platform with real-time, actionable insights—offering value not only to our advertisers but also to the communities we serve.”
By adopting StreetMetrics’ analytics, Slidr enhances its position as a leader in eco-friendly transit advertising. The partnership delivers benefits that extend beyond advertisers to local communities and the planet, setting a higher standard for accountability and innovation in the OOH industry.
