About Super Bowl LVII
Super Bowl LVII was held February 12th, 2023 at State Farm Stadium in Glendale, Arizona. The matchup was between Kansas City Chiefs and the Philadelphia Eagles.
Opportunity
To provide event insights and planning resources for large in-person events, StreetMetrics needed to conduct an analysis for one of the nations biggest events, the Super Bowl. Measuring across three different operators in Phoenix, Arizona, StreetMetrics conducted an analysis around the annual professional football event.
Results
Impressions increased significantly prior, the day of the event, and the weeks after the Super Bowl for each of the three operators in Phoenix.
- All operators experienced a significant increase in impressions
- The largest makeup in terms of education was Some College/2 Year (35%)
- Caucasian (61%) and Hispanic (30%) were the highest top demographic during the Super Bowl weekend
- Individuals making $30-90k comprised over half (52%) of individuals
7x higher impressions on Super Bowl LVII Weekend*
13M+ total impressions generated on Super Bowl LVII Weekend
*Other events like the WM Phoenix Open may have contributed to these insights
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About StreetMetrics
StreetMetrics is a media measurement company serving the out-of-home advertising industry. Our planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.
