About Super Bowl LVII
Super Bowl LVIII was played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. The matchup was between Kansas City Chiefs and the San Francisco 49ers.
Opportunity
In order for StreetMetrics to provide event insights and planning resources for large in-person events, StreetMetrics conducted an analysis for one of the nations biggest events, the Super Bowl. Measuring across two different operators, running three campaigns, in Las Vegas, Nevada, StreetMetrics conducted an analysis around the annual professional football event.
Results
StreetMetrics analyzed various results across the two operators' three campaigns, including:
- All operators experienced a significant increase in impressions prior to, during, and after the Super Bowl in Las Vegas
- The operators experienced a 57% increase in average daily impressions during Super Bowl weekend
- Average Impression per Mile: 94 impressions/mile
