Campaign Details
Operator: Vector Media
Advertiser: Chase Bank
Ad Type(s): Bus Full Wraps
Measurement Period: 4 weeks
Market: Charlotte, NC
Challenge
Vector Media, a leading US out-of-home operator, was tasked by Chase to help drive awareness as the bank entered the Charlotte, NC market. To prove campaign efficacy, Vector needed to measure the total impressions and if the ads increased customer foot traffic for Chase's newly opened branches and ATMs.
Solution
Vector Media leveraged StreetMetrics' measurement and attribution for their 4-week campaign in North Carolina's most populous city. StreetMetrics reported total impressions by analyzing various data sets including anonymized, opt-in mobile advertising IDs (MAIDs) that were exposed to the ads.
StreetMetrics created a test and control group to calculate lift and report branch walk-ins and ATM visits attributed to the campaign.
Results
2M+ total impressions
6.6x lift in foot traffic
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About StreetMetrics
StreetMetrics is a media measurement company serving the out-of-home advertising industry. StreetMetrics' planning, measurement, and attribution solutions help media operators prove the return on investment for their out-of-home ad campaigns. For more information, visit www.streetmetrics.com or follow us on LinkedIn.
