BIRMINGHAM, AL, July 18, 2024 - Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement, and Houck Transit Advertising announce their partnership. Houck will leverage the StreetMetrics platform to provide its transit advertising customers with precise measurement and attribution insights on moving OOH ad campaigns.
Now, with StreetMetrics’ advanced analytics and reporting capabilities, Houck will have the opportunity to share ad performance insights including detailed data on ad impressions, engagement and conversion rates, and audience demographics. These insights will not only allow Houck to prove the effectiveness of their transit fleet but also help Houck customers understand how their ads are performing. As a result, customers will be able to further optimize their transit ad campaigns to achieve their business goals.
“Houck’s mission is to amplify our clients’ advertising campaigns and elevate their brands. By partnering with StreetMetrics, we’re excited to provide our customers with real-time insights into their ad performance, allowing them to optimize their campaigns and achieve even greater success,” said Justin Houck, President, Houck Transit Advertising. “We’re also looking forward to gaining insights on our own assets, which will allow us to guide our clients and provide data-backed recommendations as they launch transit advertising campaigns with us.”
This partnership underscores advertisers’ demand for data-driven insights around their transit advertising campaigns. With StreetMetrics’ data, Houck has the opportunity to show the value of their fleet, optimize operations, and keep strong, transparent relationships with their clients.
“StreetMetrics is proud to partner with Houck to provide measurement and attribution solutions for their transit OOH ad campaigns across more than 40 markets, " said Drew Jackson, CEO, StreetMetrics. “Our platform’s advanced measurement tools will enable Houck to provide their clients with detailed insights and actionable data. Together, we aim to set a new standard in transit advertising, delivering greater value and exceptional results for Houck’s clients.”
For more information about StreetMetrics moving OOH advertising measurement and attribution solutions, visit our website at, www.streetmetrics.com.
About Houck Transit Advertising
Founded in 1919, Houck Transit Advertising is a fourth-generation family business dedicated exclusively to transit advertising. Houck has become a leader in Out of Home advertising in mid-level markets by prioritizing client experience, delivering value, and ensuring consistent financial returns for its transit partners. With a strong legacy and a forward-looking approach, Houck continues to set the standard for effective transit advertising.
About StreetMetrics
StreetMetrics is the leading provider of real-time measurement and attribution solutions for the Out-of-Home (OOH) advertising industry. The StreetMetrics platform empowers media operators, advertising agencies, and brand marketers to maximize campaign effectiveness, drive ROI, optimize campaign planning, and make data-driven decisions with confidence. With comprehensive analytics and advanced attribution capabilities, StreetMetrics is the trusted partner for success in the OOH advertising industry. For more information, visit www.streetmetrics.com, follow us on LinkedIn, or subscribe to our quarterly newsletter.
